Who we are

Our website address is: https://bornwilder.com.
Website owner is: Cheryl Wilder.

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. Click here to read the Gravatar service privacy policy.

After approval of your comment, your profile picture is visible to the public in the context of your comment.

By default WordPress does not collect any personal data about visitors, and only collects the data shown on the User Profile screen from registered users.


If you leave a comment on this site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Mailing List

If you subscribe to receive blog posts by email, we collect your name and email address in order to communicate with you. Our email sign-up process requires a double opt-in to ensure you wish to receive communication from us.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


We run Google Analytics to better understand users interest in our site. We’re pretty low key here. It’s fun to see how many visitors are landing on our website, and what page they found most enjoyable to read (based on time spent on the page).

Who we share your data with

We do not share or sell your information to any third party companies that would then market to you.

We share with third parties who help us provide services:

  1. This website is built on a WordPress platform; by default WordPress does not share any personal data wit anyone.
  2. We use Google Analytics. Read about the Google Analytics privacy policy, their use of cookies, the EU’s General Data Protection Regulation (GDPR), and much more. If you’d like to opt-out of Google Analytics, install the Google Analytics opt-out extension in your Chrome browser.
  3. We use “Contact form to email” by gopiplus to send our blog posts by email. All your information is stored on our database as mentioned above; gopiplus does not have access to this information.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

If you’re on our mailing list, we retain your data indefinitely 1) to communicate with you until you choose to unsubscribe and 2) for analytical purposes unless you request we delete your information.

We maintain anonymized analytics reports indefinitely.

What rights you have over your data

If you have left comments on this site you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

You can unsubscribe from our mailing list at any time by clicking “Please click here to unsubscribe” in a received BornWilder email. Your information will remain in the database for 60 days after unsubscribing. If you want to ensure your information has been permanently removed, or would like it removed sooner, please contact cheryl@bornwilder.com.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Policy updates

This policy was last updated May 25, 2018. Technical and legal standards keep evolving, so as we learn more about how to do this well, this policy may be updated from time to time without notice. Feel free to check back as often as you like.


If you have any questions or concerns about your data, please contact Cheryl Wilder at cheryl@bornwilder.com.