Who we are
Our website address is: https://bornwilder.com.
What personal data we collect and why we collect it
Contact forms
If you fill out a contact form, we collect your name, email address, and any other information you provide in order to communicate with you.
Mailing list
If you subscribe to receive our newsletter, we collect your name and email address in order to communicate with you. Our email sign-up process requires a double opt-in to ensure you wish to receive communication from us.
Embedded content from other websites
This site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
Analytics
We run Google Analytics to better understand users interest in our site. We’re pretty low key here. It’s fun to see how many visitors are landing on our website, and what page they found most enjoyable to read (based on time spent on the page).
Who we share your data with
We do not share or sell your information to any third party companies that would then market to you.
We share with third parties who help us provide services:
- This website is built on a WordPress platform; by default WordPress does not share any personal data with anyone.
- We use Google Analytics. Read about the Google Analytics privacy policy, their use of cookies, the EU’s General Data Protection Regulation (GDPR), and much more. If you’d like to opt-out of Google Analytics, install the Google Analytics opt-out extension in your Chrome browser.
- Our mailing list is managed by MailChimp. Here are MailChimp’s policies.
- Our contact forms are managed by WPForms Lite, which does not allow form entry to be saved on our website or on a WPForms’ server. Here are WPForms’ policies.
How long we retain your data
If you’re on our mailing list, we retain your data indefinitely 1) to communicate with you until you choose to unsubscribe and 2) for analytical purposes unless you request we delete your information.
If you fill out a contact form, we retain your data indefinitely 1) to communicate with you until you choose to unsubscribe and 2) for analytical purposes unless you request we delete your information.
We maintain anonymized analytics reports indefinitely.
What rights you have over your data
You can unsubscribe from our mailing list at any time by clicking “Please click here to unsubscribe” in a received BornWilder email. Your information will remain in the database for 60 days after unsubscribing. If you want to ensure your information has been permanently removed, or would like it removed sooner, please contact info [at] bornwilder [dot] com.
Policy updates
This policy was last updated April 26, 2025. Technical and legal standards keep evolving, so as we learn more about how to do this well, this policy may be updated from time to time without notice. Feel free to check back as often as you like.
Questions?
If you have any questions or concerns about your data, please email info [at] bornwilder [dot] com.